Project overview

A vibrant brand design project for a Caribbean takeaway, featuring logo design, packaging design and window vinyl design for the premises.

To communicate the sense of familiar, friendly home cooking, I created an illustrated mascot to centre the branding around the charismatic owner and her equally charming food.

Colours such as green, yellow and blue and symbols of the Caribbean like shells, the sea, palm trees and scotch bonnet peppers, help to solidify an immediate understanding of the punchy cuisine served here.